Narrative Of The Life Of Frederick Douglass - 1138 Words

In the memoir, Narrative of the Life of Frederick Douglass, a slave named Frederick Douglass wrote an autobiography to show the way slavery degraded slaves and slave masters. He was born in Tuckahoe, about twelve miles from Easton, Maryland. He was born into slavery and had no knowledge of his age. Douglass was separated from his mother after birth, never saw her, except when she would occasionally visit him at night. Douglass was transferred and sold repeatedly in the slave markets of the South. The physical abuse and physical neglect of the slaves resulted in mental fluctuation. As a result, the psychological consequences that were within these elements were more detrimental to the mental development and to the identity of the slaves.†¦show more content†¦Mr. Covey was a hard-working, poor man. He made his slaves work all day in any kind of weather. Covey thought the longest days were too short and the shortest nights were too long. Douglass thought his orders and abuse we re unmanageable. â€Å"I was broken in body, soul, and spirit†¦my intellect languished†¦the dark night of slavery closed in upon me; and behold a man transformed into a brute!† (74). Covey made Douglass’s intellect deteriorate enough that made him into a monster. The abuse Covey had delivered to Douglass made his mental development detrimental from the psychological consequence he had as he was turning brute. Douglass got tired of the way he was treated, it made him mad enough to go from a man to a brute. A brute is very dangerous, therefore, he fought Covey. â€Å"Mr. Covey seemed now to think he had me, and could do what he pleased; but at this moment-from whence came the spirit I don’t know-I resolved to fight†¦Ã¢â‚¬  (81). Fighting a slaveholder was completely erroneous. The slave holders were usually the ones who broke the slaves, but at last a slave broke a slave holder. For this reason, the abuse slaves received effected their mental be ing to be altered to have psychological consequences that made them act a different way. Living on Colonel Lloyd’s plantation, the slaves were given less items and â€Å"mush,† which led to the dehumanization of the slaves. Slaves working on Lloyd’s plantation were harshly neglected. TheyShow MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass1257 Words   |  6 PagesBook Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years.Read MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives wa s lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slavery on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederick Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciat ion for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throughout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experienc es of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publish

The Help By Kathryn Stockett - 1740 Words

â€Å"‘Did you hear about the colored boy this morning? One they beat with a tire iron for accidentally using the white bathroom? †¦And my cousin Shinelle in Cauter County? They burn up her car cause she went down to the voting station.’† (Stockett 120) During the 1960’s racism and violence is prominent in southern states due to the Jim Crow laws. In the novel, The Help, by Kathryn Stockett, it depicts what life was like Jackson, Mississippi during the 1960’s. The novel is told through a group of maids telling their stories to a young writer, Skeeter Phelan. These maids, Aibileen and Minny, describe what it is like being African-American during this time period as they risk their lives sharing their struggles and hardships they go through on a daily basis due to the lack of equality in Mississippi. â€Å"The inevitability of death by no shoes. Death by no husband† (Stockett 66). This quote said by Skeeter Phelan, the writer of the maids ’ stories, shows the impact of women’s roles in the 1960’s. Skeeter has faced constant disapproval from her mother and society as she chooses her career over finding the perfect husband and starting a family. During the 1960’s women had strict social roles, due to the baby boomers era a decade earlier. African-Americans also felt strict rules because of segregation. In the 1960’s both minorities began to push for equal rights; African-Americans did this by beginning the Civil Rights Movement while women began the feministShow MoreRelatedThe Help By Kathryn Stockett1028 Words   |  5 Pagesâ€Å"The Help, a book about race and class relations in Jackson, Mississippi in the early 1960s,† [a time where many African Americans were fighting for equal rights.] At that time African-American women had few options but to labor as exploited domestics for wealthy white families [to be able to get food and shelter for their families†] (Site, Wor ld Socialist Web. The Help). Kathryn Stockett takes a bold step as a white woman with no experience as a maid to have two narrators in her book as AfricanRead MoreThe Help By Kathryn Stockett1131 Words   |  5 Pageswhatever you do, there is this pressure in society and within the world to look a certain way, dress a certain way, act a certain way, say certain things, and be this idea as opposed to being a person.† - Amber Tamblyn In the novel The Help, by Kathryn Stockett, the setting (1960’s, small town mississippi) helped us to understand Stockett’s purpose of highlighting the pressure society places on women, such as job availability for women or need to marry. We all experience pressure from society inRead MoreThe Help By Kathryn Stockett1647 Words   |  7 PagesThe Help The Help is a debut novel written by Kathryn Stockett. This book has 3 main characters - Aibileen, Minny, and Skeeter. Skeeter interviewed local maids for a book that will show their point of view as being an African American and working for white families. The main argument of this book was about African Americans being able to survive against all odds, due to the color of their skin. This story grabs you and never let you go. I have gain so much knowledge from reading this novel. I haveRead MoreThe Help By Kathryn Stockett889 Words   |  4 PagesThe renowned novel, The Help, written by Kathryn Stockett is based on the lives of three women surrounding the ever-growing topic of racism in Mississippi of the 1950s and 1960s. Some critics think that this fiction is a general story focused mainly on the problems of racism and how relationships are affected by it. Other critics believe that Stockett created this story similar to her own life and to the life of Ablene Cooper. Ablene Coo per accused Stockett of fictionalizing her character withoutRead MoreThe Help By Kathryn Stockett1489 Words   |  6 PagesThe Help written by Kathryn Stockett takes place during the 1960s in Jackson, Mississippi where Stockett grew up. Stockett takes inspiration from the segregation witnessed in her hometown and the African American maid Demetrie, with whom she grew up with, to write a passionate yet controversial novel in which she depicts the struggle between whites and blacks along with the emotional struggle that the main characters endure throughout the novel. The Help has been widely renowned, yet disputable,Read MoreThe Help By Kathryn Stockett1324 Words   |  6 PagesWhile writing The Help, author Kathryn Stockett wanted to express the different point of views of different people in the society of the 1960s. In order to do so she wrote the story in three different perspectives. The three narrators, that tell us their life stories on being maids and an educated white woma n, are Aibileen, Minny, and Miss Skeeter. Throughout the book we hear stories about each character s childhood and how racism has affected their lives. When racism becomes intolerable to MissRead MoreThe Help By Kathryn Stockett903 Words   |  4 Pages Much has been made of the 1950s culture in America. Many look back on it fondly as a time when family values held strong and people followed the ideal path laid out for them. Kathryn Stockett’s novel, The Help, pulls back the pretty curtain on southern life in that era, showing the grime and dust resting on the metaphoric window sill. While her story focuses mainly on the injustices of institutional racism in Jackson, Mississippi, it also sheds light on the stifling gender roles of the era. BothRead MoreThe Help By Kathryn Stockett1700 Words   |  7 PagesIntroduction The Help, a movie based on a book written by Kathryn Stockett, was released in 2011. The Help stars Emma Stone as Skeeter, Viola Davis as Aibileen and Octavia Spencer as Minnie-three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. Inspired by her relationship with Constantine (her maid), Skeeter forms an idea of writing about the relationships betweenRead MoreThe Help By Kathryn Stockett2533 Words   |  11 PagesThe novel The Help by Kathryn Stockett took place in Jackson, Mississippi, during the 1960s, a period that saw the segregation of blacks and the prejudice of whites dominate the southern United States. The novel focused on two black maids, Aibileen Clark and Minny Jackson, and their work environment with their white employers. The racism of many high society women, like Hilly Holbrook and Elizabeth Leefolt, was showcased throughout the story. Skeeter was the outlier in her society. After returningRead MoreAnalysis Of The Help By Kathryn Stockett1063 Words   |  5 Pagesthroughout the book The Help by Kathryn Stockett. These elements help to create images in the readers’ minds, which make the book a strong piece of art. At the same time, the book is also a powerful cultural artifact due to the incorporation of valuable past and present themes of culture. Even though Stockett artfully enhances her book with literary elements, The Help is a stronger cultural artifact than it is an artistic work of literature. One artistic aspect of the book is that Stockett chose to tell the

The Philosophy of Supply Chain Management i free essay sample

With the vast development of internet technology, there is a tremendous development in the supply chain management and traditional SCM has been transformed into e-SCM. So the new economic system is largely based on the information technology. Based on a huge implementation of Information Technology foundations for the New Economy are laid. D. Tapscott gave 12 principles of the New Economy. A continuous process of adaptation is required to these processes to meet evolving consumers’ needs. New principles of operation are applied by new economy enterprises. Within the Time Based Management an ever-increasing effectiveness is guaranteed in the implementation of the Internet. Physical, informational and financial flows are present on the logistics pipeline. Virtual organizations are treated as production systems used to create products and satisfy customers’ needs. These virtual organizations utilize a concrete supply that is input and output to satisfy the needs and ensure expected profit. Users, telecommunications businesses and suppliers are the three groups of enterprises that utilize Internet infrastructure. We will write a custom essay sample on The Philosophy of Supply Chain Management i or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They offer a wide variety of services to both traditional and virtual enterprises, which is based on the ‘5C’. Based on the flow of goods and services the created virtual chain is connected with traditional supply chain. The synergy effect of traditional business solutions and Internet technology applications are the two specific characteristics of the supply chain functioning. The utilizations of the resources and advantages of e-SCM can be directly related to the term called â€Å"Net Readiness† (NR) described by the employees of Cisco which means that the ability of the existing enterprise to adapt to new technologies and conduct their activities using the web. NR evaluation chart is the main NR research tool, which describes the level of involvement of an enterprise in e-business solutions. In relation to the best representative in its group it enables the position of the enterprise to be determined. Enterprises are divided into five groups: Internet visionary, Internet expert, Internet savvy, Internet aware, Internet agnostic. Modern supply chains have many advantages, but they have threats resulting from characteristics of e-economy. Due to a world-wide economic stratification and a clear division into digital civilization and outsiders limits in new opportunities can be noticed. Due to the e-businesses in the new economy, the society is evolving into information society and a lot of innovative techniques which saves time are being implemented which adds value to the production and customer service.

Learning and Instilling of Discipline Activities

Table of Contents Learning Learning to Rides a Bicycle Styles of Learning Behavior Vs Learning Effective Form of Instrumental Conditioning Conclusion References Learning Human lifestyle is made of continuous learning procedures. People mistakable associate learning to the school performances or specific training programs. Good illustration of this misconception involve acceptance of change within the work environments.Advertising We will write a custom research paper sample on Learning and Instilling of Discipline Activities specifically for you for only $16.05 $11/page Learn More Most people will avoid change for fear of losing a certain identity, or finding it objectionable since they perceive new training as unnecessary. This is often due to their vast experiences and knowledge of how to implement the latest technology at the work places. The learning process is inevitable even when people attempt to react against forceful participation, discussio n or control. Learning to Rides a Bicycle Learning to ride bicycle is an instrumental conditioning on its own since the act of balancing is an important life skill closely related to childhood walking and running abilities. Besides learning the balancing, riding a bicycle is an excellent exercising procedure that provides improvement in-terms of time management since one can travel in an eco-friendly manner. It is also the most effective and safe way of enhancing short-distance movement especially among young people such as students, who have not attained the legal age of driving. Cycling promotes independence of movement, provides pleasurable form of exercise for the children and enhances their morale and joy to perform other related tasks. The success to balance on a bicycle by themselves without stabilizers enables children to believe in their abilities. They have courage to face similar challenges that may come their ways such as performance skills, particularly situations that require them to try hard and persistently over long periods. Learning to ride a bicycle requires the learner to first practice through several sessions with the assistance of stabilizers such as side wheels or the physical help such as parental support.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overtime, the learner gains skills and confidence the stabilizer wheels are positioned closer to the main wheels or the supporter tries to let go short distances. The activity is also a skill that assists coordination of the feet and hands due to peddling, steering control and breaking. Ability to achieve such an activity triggers praise from parents and strengthens reinforcement. The event of learning to cycle is thus favorable in the sense that the learner anticipates the outcome such as praise or direct rewards. The instrumentation conditioning therefore increases the desire to achieve more and therefore the training increases to a boosted perfection. Styles of Learning According to Pessiglione et al, attempting to change behavior is not possible unless in the first place, the learner is in a position to learn how the conduct emerging situations (2008). In accordance with Pessiglione et al, operant/instrumental conditioning of learning occurs when the learner does best due to influence by a reward or punishment (2008). The theory also emphasizes that the internal thought and incentives cannot influence or explain emergence or consequences of behavior but control occurs form the external or observable causes of human behavior. The active behaviors are the operant since they occurs due to influence form a behavior and leads to consequences. There are therefore three main styles of influencing change or behavior during learning. Kinesthetic learning requires physical involvement since it involves touching and learning concepts through sense of touch. The auditory learning relies on audio senses for instance hearing and remembering concepts lastly, visual learning is concern with graphical representation.Advertising We will write a custom research paper sample on Learning and Instilling of Discipline Activities specifically for you for only $16.05 $11/page Learn More The styles however depend on situational and environmental involvements for instance the formal learning in schools is quite different from the informal activities such as learning how to ride a bicycle. The uniqueness of learning among individual learners is based on a variety of factors. Considering the act of learning how to ride a bicycle, the learner may practice the behavior or memorize some acts through observation. Either way, the learning suffers from various influences such as cultural differences, believes, practices, social status, age, family influences, personal traits and related performance abilities. Behavior Vs Learning In line with Ballein e et al, there is a close link between behavior and learning. Successful learning process often influences behavior and causes change or modification of personal conduct (2009). Human behavior goes beyond additional learning capabilities for instance in learning how to ride a bicycle, human behaviors intertwines the ability to achieve. The potential learner first observes others and either out of inquisitiveness, necessity or desire, acquires the urge to learn. The procedure involves rotating the pedals with the feet to propel forward, but balance is an essential aspect as well as the main determinant in the learning process. Falling severally is common, since the learner may pedal but forget or fail to coordinate the movement with balancing. The falling is a negative reinforcement that often causes an increase of the behavior since one is motivated to continue practicing to overcome the falls. In relation to Balleine et al writing, falling is the unfavorable event or outcome that e merges from a display of behavior (2009).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The learner shows a strengthened response due to the urge for removal of the unpleasant cases of falling. The consequences (falling) cause the learner to learn better on ways of catering for all the aspects required to learn the procedure. Falling is thus a negative reinforce. When learning how to ride a bicycle, the learner uses the trial and error method of finding the balancing act. The act of remaining upright emerges through personal feeling of balance and other motivating factors. The positive reinforcement is mainly the pride of being in a position to cycle through the streets in a perfect balance and being able to learn related behavioral precedents. These additional learnt concepts therefore assist in modification of behavior and progress. Effective Form of Instrumental Conditioning A behavior is easily associated to a reward that one receives for an action. The reward (knowing how to ride the bicycle in this case) is a form of reinforcement such as generally attributing go od performance to a continual practice. Most learners will think that there are high chances of forgetting to ride once they stop practicing thus the behavior remains highly dependent on reinforcing through rewards. The parent may as well reward a child for good efforts placed in learning an activity like how to ride the bicycle. In this case, the reward acts as a motivator for persuading continuation of the behavior until full achievement, regardless of the stumbling factors like minor injuries due to the falls. Contrary, punishment decreases the likelihood of continuation since the act is voluntary and not something that is critically a lifetime requirement or inevitable. Both the positive and negative forms of reinforcement are important for the activity since the positive reward that the parent promises the child learner adds the chances of continual occurrence of the behavior regardless of the possible negative effects. The negative reinforcement on the other hand also increase s the possibility of continued behavioral increase, for instance continual riding practices deprives the learner energy but at the same time motivates them to ensure consistency until the skills are achieved. The falls are so annoying that any learner will work extremely harder to ensure ability to balance to overcome the occurrences. According to Maier and Seligman, Skinner’s theory of instrumental conditioning is exceptionally influential particularly within a learning circumstance (1976). Learning and instilling of discipline activities in learning institutions have utilized the punishment and rewarding procedures. In the theory, Skinner wrote, â€Å"a good educational program needed to have clear directions, tasks broken into small steps, immediate feedback, and positive reinforcement (Maier and Seligman, 1976).† The learners are thus able to achieve good results through the shaping concept, where the reinforcement of the behaviour involves an act of guiding the le arner towards achievement of the right and desired behaviour. Conclusion When a person wants to learn how to ride a bicycle, it is essential to begin with the basic requirements of knowing how to coordinate various activities such as steering, braking and peddling. The task must be broken into simpler learning steps and reinforced positively whenever possible besides shaping to enable learners especially the young learners to maintain the practice until achievement of the desired performance. When supporting the learner, the support must be enforced fully during the initial trials, but the adjusted gradually consistent with achievement. A good guider uses the encouraging statements during practice such as â€Å"you are doing well†, as a way of encouraging better performance through support of continual behavioral practice. Good rewards are thus dynamic and harder to achieve since the learner is compelled to put more efforts to accomplish the set goals. References Balleine, B. W., Lijeholm, M., Ostlund, S. B. (2009). The integrative function of the  basal ganglia in instrumental condition. Behavioral Brain Research. 199(1), Pp 43-52. Web. Maier, S. F. Seligman, M. E. (1976). Learned helplessness: Theory and evidence. Journal of Experimental Psychology, 105(1). Web. Pessiglione, M., Petrovic, P., Daunizeau, J., Palminteri, S., Dolan, R. J., Frith, C. D. (2008). Subliminal instrumental conditioning demonstrated in the human brain. 59(4), Pp 561-567. London, UK: Elsevier Inc. Web. This research paper on Learning and Instilling of Discipline Activities was written and submitted by user Ulises F. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Case Involving the Model of Ethical Decision

An ethical decision making-model In most cases, solving ethical dilemmas are not through the application of the codes of ethics and standards that are put in place. Therefore, it is critical to have a framework through which any emerging ethical dilemma could be analyzed and the final decision reached.Advertising We will write a custom essay sample on Case Involving the Model of Ethical Decision-Making specifically for you for only $16.05 $11/page Learn More Ethical dilemmas are usual occurrences in many professions and are resolved through the applicable ethical decision-making models (Johnson Koocher, 2011). However, in this case, the Potter Box ethical decision-making model will be applied to come up with the solution to the ensuing problem. Defining the situation In the case, a woman is suffering from the major depression because of divorce filed by the husband and the looming court proceedings that may result in the loss of the sons to the husband. The woman claims that the husband has an extra marital affair, which according to the psychologist, is delusional and should not be included in the final assessment report for diagnosis. However, the psychologist used much of the personal information on the assessment report, which could have negative influence on the client during the court proceedings. The dilemma is whether the psychologist should include the personal information on the report. Identifying the values Ethical principles and codes of conduct form the basis of values that control the conduct of the psychologist. The psychologist beliefs and values should emanate from the general codes ethical codes of conduct that control the behavior, assessment and evaluation of clients as well as decisions that are being made. In this case, the psychologist must apply the principles, standards and codes of ethics while assessing the client’s situation. Identifying the principles Ethical models in decision-making process m ust back all the actions of the psychologist. In addition, the advice and recommendation of the assessments should also emanate from the theoretical models in ethical decision-making process. In this case, theoretical models such as the utilitarianism and contextualism would be applied to support the recommendations in the assessment report concerning the client’s situation. Choosing the loyalties In this case, it is critical to take into consideration the situation of the client while assessing the life circumstances. However, the consent of the client should be emphasized. The psychologist should seek for the client consent while coming up with the assessment report. Even though the consent may be hard to get in this case, the client should be persuaded to provide his consent on some of the information to be presented.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Applicable code s, principles and standards The principles that apply to this case include the beneficence and nonmaleficence, integrity, justice and the respect for the rights of the clients as well as the related people. In applying the principle of beneficence and nonmaleficence, the psychologist must ensure that its assessments and actions does not cause subsequent harm to the client as well as the related people such as the children and the husband. In other words, the psychologist must ensure that the content of the assessments safeguard the interest of the client as well as the husband. The integrity principle requires that the psychologist must observe sincerity, precision and honesty while assessing the client’s situation. Moreover, all the concerned persons must equally benefit from the actions. Finally, the psychologist must respect the rights of the client as well as other individuals in the assessments. The only limiting factor is that while the psychologist would observe and pr omote the integrity, justice and rights of one individual, other individual right may be compromised. In other words, striking the right principle balance between the people affected may be difficult for the psychologist (Koocher Keith-Spiegel, 2007). During the assessment, the psychologist should put into consideration the ethical standards that include the misuse of their work (Johnson Koocher, 2011). In the case, where the psychologist realized that one party might benefit from the assessments, the necessary steps should be taken to correct the information in assessment report in order to avoid the misuse of such information. The other important ethical standard to be observed is the boundaries of competence. The psychologist should perform the assessment within the boundaries of his psychological knowledge, experience, training and professionalism (Ford, 2006). Most important, the psychologist should produce the final assessment report based on the informed consent (Ford, 2006 ). The standard of informed consent is critical for the final decisions used for therapies as well as legal proceedings that may ensue. The informed consent standard requires that the client is involved in every step of the assessment and the psychologist seek out the client’s approval (Ford, 2006). In addition, the psychologist should observe the standard of privacy and confidentiality.Advertising We will write a custom essay sample on Case Involving the Model of Ethical Decision-Making specifically for you for only $16.05 $11/page Learn More The psychologist should establish the limits of private information and the levels of confidentiality without intrusion into the private affairs of the family. Finally, the psychologist should consider the standards of assessment (Ford, 2006). Before putting down the recommendation for further therapies, the psychologist should thoroughly examine the client in order to have adequate information. Applying th e utilitarian model to explain the case The theory focuses on the positive outcome of the actions. The psychologist, applying the utilitarian approach to ethical consideration, should consider recommending actions that provides maximum benefits to the client (Johnson Koocher, 2011). In other words, the psychologist should recommend actions in its assessment report that offer maximum quality of happiness to the client. In essence, the decisions made during the assessment should benefit the client. Even though the recommendations should be in favor of the client, the extent to which such recommendations affect the related people should also be taken into consideration. However, the psychologist should be aware of the difficulties in getting the information as well as the extent of the consequences of the recommendations on the concerned individuals. In other words, it would not be possible for the psychologist to measure the extent of the consequences of the assessment recommendation s. The application of ethical contextualism to think through the case Contextualism model assumes that there exist competing ethical principles and conflicts normally occur between these competing principles. According to this theory, ethical dilemmas should be treated differently depending with the situation and the expected outcome (Ford, 2006). As such, the psychologist should provide assessment recommendations depending with the situation. Further, the theory asserts that there is no ethical principle that can be used to predict the solutions of any other ethical dilemmas (Ford, 2006). Therefore, the solution to the problem will depend on the situation and the outcome of the assessments made. The problem with this school of thought is that the psychologist may find difficulties in the situation where genuine principles conflict (Koocher Keith-Spiegel, 2007). In essence, the psychologist should not utilize the experiences from other cases to apply to this situation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The case represents a different situation and therefore the principles to be applied in this case should depend on the assessed factors. In other words, the context in this case should inform the moral principles that should be used to find the solution to the problem. References Ford, G. G. (2006). Ethical reasoning for mental health professionals. Thousand Oaks, CA: SAGE Publications. Johnson, W. B. Koocher, G. P. (2011). Ethical conundrums, quandaries and predicaments in mental health practice: A casebook from the files of experts. Oxford, UK: Oxford University Press. Koocher, G. P. Keith-Spiegel, P. (2007). Ethics in psychology and the mental health professions: Standards and cases. Oxford, UK: Oxford University Press. This essay on Case Involving the Model of Ethical Decision-Making was written and submitted by user Selah Vang to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Global Beer Industry Essay Essays

The Global Beer Industry Essay Essays The Global Beer Industry Essay Paper The Global Beer Industry Essay Paper In The Economist’s â€Å"Sell Foam like Soap† publication. the beer industry and its symbiotic ties to advertisement are highlighted and explained in a manner that relates good to our economic survey of the industry. The market construction of the beer industry has led to an consequence of high marketer concentration that leads our survey to the importance of factors such as advertisement and merchandise distinction. In â€Å"Sell Foam like Soap. † the writer highlights the issue of slouching gross revenues and the major breweries’ subsequent altering concern theoretical accounts that will try to antagonize the dilutant net income borders through robust additions in advertisement. In the following few paragraphs. the economic relevancy and analysis of these industry alterations will be discussed. Since the center of the 20th century. amalgamations have defined the construction of the beer industry. Due to a current recession and decreased on-premises ingestion. large beer makers have attempted to do up for lacklustre gross revenues by forcing into emerging markets. Over the last several old ages. these major breweries have bought up or merged with local breweries in order addition entree to the distribution ironss. This is paramount in the beer industry due to the world of high transportation and fixed costs. Economies of graduated table are so created as a consequence of the consolidation in the industry. Such economic systems are created when big workss produce at lower per unit costs than little 1s. Despite these costs advantages over smaller â€Å"craft† breweries. emerging markets are far less moneymaking than those of the rich states. When examined from an economic position. this should non be surprising. Entry into a new market is peculiarly difficult and expensive for any house in the beer industry. peculiarly when publicizing dramas such a polar function in entry conditions. In these economic systems of graduated table. a firm’s general end is to accomplish minimal efficient graduated table. This is defined as the smallest sum of end product that a house needs to bring forth in order to minimise mean cost in the house. For cost film editing through consolidation. the cogent evidence is in the pudding. Harmonizing to Credit Suisse. a $ 52 billion amalgamation between Anheuser-Busch and Inbev in 2008 saved the two companies a luck. Cost cutting through amalgamations will hold boosted the planetary brewers’ net incomes by an estimated $ 3 billion by 2012. Despite these economic systems of graduated table achieved by the major breweries. gross revenues have however slumped in the extremely profitable. rich markets. Peoples in rich states have failed to imbibe the sum of beer that they have in old ages by. Beer ingestion shrank by 1. 5 % in the US and by 2. 3 % in Western Europe over the class of 2010. This tendency is attributed to the rise in off-premises ingestion of most beer- or ingestion at place and other topographic points outside of locales where beer is served on premises. This is an highly distressing mark for most beer makers due to the fact that off-premises ingestion outputs much thinner net incomes for breweries. On-premises beer sellers can bear down higher single drink monetary values. whereas off-premises purchase at supermarkets is done in majority. which leads to a lower monetary value per drink. Harmonizing to Molson-Coors. every bit much as 70 % of ingestion could take topographic point at place by the twelvemonth 2018. In order to invalidate these disturbing tendencies. the major breweries are turning to an progressively aggressive advertizement scheme. What makes publicizing profitable? In the beer industry. there exists merchandise distinction. or â€Å"brand loyalty† as many economic experts know it. Unlike a merchandise such as milk. beer is a brand-specific merchandise. with many different gustatory sensations and consumer penchants in the same market. When consumers find one house superior to others in the industry. said house can raise its monetary values without needfully losing these clients. To economic experts. beer is an â€Å"experience good† because the features of the merchandise can be evaluated merely after purchase. Therefore publicizing loaded with information is less effectual than advancing a certain image and individuality of a seller’s trade name name. Last. via the Prisoner’s Dilemma matrix discussed in category. high outgos on advertisement expand demand while at the same time cut downing cross-price snap of demand among brands- or the reactivity of the alteration in monetary value of one good relation to another. Brand trueness lowers cross-price snap of demand. and when this is lowered. the Prisoner’s Dilemma is nullified in the industry. Additionally. barriers to new competition are heightened due to improbably high sunk costs. To travel along with expensive works production costs. new entrants face increased selling costs that are really tough to pull off upon entry. The new concern theoretical accounts of these major breweries are geared toward working these advantages in strenuous advertisement. The detergent industry is ill-famed for heavy advertisement. peculiarly at the retail degree. For these big houses to merely stand still in the market. they must get down disbursement like this to harvest the advertisement advantages available to big houses in the industry. Continuous additions in marketer concentration will assist in this new concern theoretical account. By cutting transit and other fixed costs through meeting. the major breweries will go on to cut down their norm costs and spend those newfound net income borders on advertisement. With these market features integral. the beer industry should go on see higher barriers to new competition every bit good as the proverbial â€Å"rich acquiring richer. † In decision. the beer industry’s aggressive advertisement should see an increased demand for the large beer companies due to the presence of economic systems of graduated table in the industry. This consequence should successfully antagonize the tendency of dramatic additions of off-premises ingestion. Ultimately. with merchandise distinction. the large companies should be able to bear down their premium monetary values without losing market demand to the cheaper. supermarket beers.

International Management Ethics and Values Essay - 2

International Management Ethics and Values - Essay Example The company has a big supply chain globally which runs networks for the company. This comprises the 120 plant facilities, about 300 centers for distribution and over 600 foreign manufacturers (Johnson and Johnson, 2012, p. 3). The company is managed in three major business divisions which include: medical devises and diagnostics, consumer and pharmaceutical segments. The following report will provide the company’s corporate ethical programs and how they have been used to achieve the objectives of the company. 1.2. Sources of information 1.2.1. My Own Experience of the Organization My own experience with the company especially through my curiosity to secure an attachment with the company has given me so much light in terms of what the company does. I have interacted with the company through various blogs, their websites and other employees who work with the company. The company’s has established various alliances and partnerships which play a vital role in delivery of it s services and sustaining its performance. Their efforts are put into enhancing world health, enhancing access to HIV/AIDS medications and that the organization is linked with various governments globally towards different foundations in dealing with some of the life threatening diseases such as the tropical illness which have been neglected (Charles, 2000:p. 89). There are other global non-governmental organizations which have teamed up with the company in support of the major United Nations Millennium Development Goals with an aim of improving the lives of children and women. 1.2.2. Other Sources that Have Been Used In Preparing The Report Other sources that have been used in preparing this report include the company’s websites as well as the global initiative and sustainability report of 2011. These sources give fine details of the various ways Johnson and Johnson has strived to achieve its objectives, the various successes by the company and the recognition the company ha s achieved in its efforts of ensuring universal health for the minority and disadvantaged groups. Moreover, the report draws a lot of reference from various media reports and news over various channels in regard to the efforts being made by the company globally. In addition, the world health organization has numerous accreditations on the company which shades light on the company’s activities (Feltus & Petit, 2009, p. 3). 1.3. Standard to use in evaluating ethics program 1.3.1. Details of Standard In evaluating the extent to which the company has met established ethical standards in their programs:various standards are used. The company’s ability to commit to the principles of corporate governance and other external commitments are assessed and compared to other companies such as Johnson Controls (Michael & Judy, 1997:p. 57). The management dimension or approach, sustainability and principle issues are then assessed to determine the degree to which an organization meet s the different quality and safety of the products as well as the product’s general contribution to the public in terms of economic return and social performance. The processes and the strategies used by the company in dealing with various ethical issues relating to the work place are also analyzed to provide a clear overview of the company’s impact on the internal and external environments. Johnson and Johnson has a special program, which it utilizes in ensuring that

Activity based costing Essay Example | Topics and Well Written Essays - 1500 words

Activity based costing - Essay Example With this new era of cost reduction and resource utilization,managers always have to come up with ways to maximize their bottom-line One of the newest ways how companies can get increased cost-savings is by using a technique called Activity Based Costing (ABC). The main objective of this type of system is proper identification of all cost categories and using basing decisions on this information. Most organizations that use ABC systems have two costing systems – the official costing system that is used for preparing external financial reports and the Activity Based Costing system that is used for internal decision making and for managing activities. Table of Contents Executive Summary 1 Table of Contents 2 Introduction 3 Recent Studies in ABC 3 Role of ABC in Industries 4 Role in Manufacturing 5 Role in Financial Services 6 Role in Health Services 7 Role in Retail 8 Role in Government 9 Limitations of ABC 10 Conclusion 11 Bibliography 12 Introduction The main objective of Acti vity Based Costing is to understand the various types of overheads that are affecting the business. In comparison, normal accounting attempts to separate the different type of costs and the focus is on the cost of goods sold (or cost of services rendered in case of service companies). In this section, analysis of the various aspects of Activity Based Costing will be done, and how it is used effectively by managers in order to create the maximum value for the company. A number of examples will also be looked into when it did not prove to be very effective for the organizations. The basis of Activity Based Costing is simple, non-manufacturing as well as manufacturing costs may be assigned to products. Moreover, some manufacturing costs may be excluded from product costs. All overhead costs are attached to a product and activity is used as a measure of all the costs involved. The overhead rates or activity rates may be based on the level of activity at capacity rather than on the budge ted level of activity. To compensate for the deficiencies of the conventional information systems, ABC requires firms to collect costs in specially constructed â€Å"activity pools† rather than service departments or overhead cost centers. Each of the pools corresponds to a group of similar business processes or activities that are homogeneous in that all costs assigned to the pool are influenced or driven by a common factor (Rafiq & Garg 2002). Recent Studies in ABC A study in the year 2005 concluded that nearly half (55%) of respondents suggested within their entirety that their companies were at that time making use of the Activity Based Costing either in an active fashion or in a pilot with another 32% considering use. Only one in ten which amounted to around 11% did not contemplate using the ABC. The manufacturing industry had the highest representation with 24%, followed by financial services at 18%, public sector at 16%, and communications at 8%. Other industries accou nted for less than 5% each. The same study found out that out of all the industries being considered, the communication industry is the most aggressive in adopting the ABC system (Timlin 1998). The primary reason for this being that the Activity Based Costing uses various activities to trace overhead directly to cost objects, such as products, processes, services, etc., avoiding the distortions of traditional costing systems. In order for the ABC system to be affective large investments will have to be made in IT to support this need for categorical information. Role of ABC in Industries Now taking a look at the different industries and trying to analyze how ABC system is used to achieve different goals according to the company. While company goals may vary greatly, the purpose here is to identify how Activity Based Co

Immunization Essay Example | Topics and Well Written Essays - 250 words

Immunization - Essay Example Religious conviction has been cited as one the reasons that parents can reject vaccination. Religion teaches that the human life is sacred, and it is wrong to inject toxic substances into the bloodstream of a healthy child. Apart from being toxic, the substance also has side-effect such as seizures, paralysis or even death. The CDC states that all vaccines have a risk of an anaphylaxis in about one per million children (â€Å"Vaccines ProCon.org,† 2015). Moreover, vaccines contain harmful ingredients like thimerosal, that is an organic mercury linked to autism. It is also important to note that mandatory vaccination infringes religious freedoms. Some of the ingredients that are included in the vaccines are considered immoral in the religious circles. Some of MMR, HepA and chicken pox vaccines are cultivated from two fetuses aborted in 1960s (â€Å"Vaccines ProCon.org,† 2015). Most religions are against abortion and hence vaccination using those vaccines directly or indirectly endorses abortion. On the other hand, rejecting vaccination on the basis of the religion poses a great danger to the society. Community immunity depends on a critical portion of the community being vaccinated (Herlihy & Hagood, 2012). Hence, in case of an outbreak, most members of the community will be protected and will not contract the disease. Vaccination also saves parents their time and money. It is less costly in terms of time and money to prevent a disease than to cure it. The side effects of vaccines are mostly rare, and hence, the risk of vaccinating is lower than the risk of rejecting immunization. Lastly, vaccines are capable of saving children lives. Vaccines have been found to be very effective in preventing diseases and rejecting vaccination result to exposing the child to an unnecessary danger. The CDC recommended immunization schedule for children between 0 to six years is as follows (â€Å"CDC - Vaccines - Child Immunization

Gherkin and Pomegranate Cultivation

Gherkin and Pomegranate Cultivation Abstract Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. Rising consumer income and changing lifestyles are creating bigger markets for high-value horticultural products in India as well as throughout the world. Among these, the most important high-value export products are fruits and vegetables. This study was conducted to analyze the comparative advantage and competitiveness of pomegranate and gherkin which are the important foreign exchange earner among fruit and vegetable crops exported from India. The primary data was collected from Tumkur and Bijapur district of Karnataka, India and secondary data was collected from concerned government institutions, APEDA and also from exporters of fruits and vegetables. The Policy Analysis Matrix (PAM) was selected as the analytical tool to analyse the export competitiveness, comparative advantage, and the degree of government interventions in the production and export of gherkin and pomegranate. The policy distortions were measured through indicators of PAM. Garret ranking technique was used to analyse the constraints in the production and export of the selected crops. EPC of Gherkin (0.5) and pomegranate (0.45) values which found to be less than one indicates that producers are not protected through policy interventions. Whereas DRC (0.27 0.28) and PCR (0.43 0.59) values of Gherkin and Pomegranate respectively shows positive, social as well as private profit which indicates that, India has a competitive and comparative advantage in their production. The result for Garret ranking in case of gherkin shows that skilled labour and lack of superior quality are the major constraints in production and export of gherkin respectively. In case of pomegranate non availability of skilled labour, high incidence of pest and diseases, lack of transportation facilities, high residual effect of pesticide are the major constrain in production and export. The overall result shows that the cultivation as well as export of gherkin and pomegranate is economically profitable and efficient. Key Words: Gherkin, Pomegranate, PAM, EPC and DRC List of Acronyms Variable Definition APEDA Agricultural and Processed Food Products Export Development Authority CIF Cost Insurance and Freight Crores 10 million DRC Domestic Resource Cost EPC Effective Protection Coefficient EU European Union FAOSTAT Food and Agriculture Organization Statistics FOB Free On Border FYM Farm Yard Manure ha Hectares HEIA Horticulture Export Improvement Association kg Kilogram MHA Million Hectare MT Million Tons NHB National Horticulture Board NPCI Nominal Protection Coefficient on Inputs NPCO Nominal Protection Coefficient on Outputs NPV Net Present Value PAM Policy Analysis Matrix PCR Private Cost Ratio INR Indian Rupees UAE United Arab Emirates UK United Kingdom UNCOMTRADE United Nations Commodity Trade Statistics UNFAO United Nations Food and Agriculture Organization USA United States of America 1. Introduction 1.1 Background Indian agriculture is vested with the herculean responsibility of feeding over more than one billion people. Out of total, 72% of Indias population live in rural areas, further three-fourth of the rural populations depend on agriculture and allied activities for their livelihoods. The present growth in agriculture in India is hassle with problems most importantly, agricultural growth slowed down to 2.1% between 1998-99 and 2004-05. It is largely due to a decline in the food grain sector that grew at merely 0.6%. Given the high dependence of the poor on agriculture, the stagnation in this sector is currently threatening to stall poverty reduction in India (Reddy, 2007). Given the present scenario, the immediate question to be addressed is how agricultural growth can be accelerated. The question can be answered through by diversifying the consumption pattern towards high value agricultural commodities in general and high value horticultural products in particular such as fruits and vegetables. In recent years there has been a great deal of interest among policymakers and trade analysts in the role of horticultural products as a principle means of agricultural diversification and foreign exchange earnings in developing countries. Horticultural products have high income elasticity of demand as income goes up the demand raises rapidly. It grows especially in middle and high income developing countries. As people are more cautious on health and nutrition, there is a paradigm shift from high fat, high cholesterol foods such as meat and live stock products to low fat and low cholesterol foods such as fruits and vegetables. As a result, the world has change d its attention towards high value agricultural products. Hence, it is crucial to be competitive in the world market to reap the potential gains of increased and growing world demand for horticultural products such as fruits and vegetables. Thus, the purpose of the present study attempts to evaluate the consequences of international trade and competitiveness of Indian horticulture with special reference to pomegranate and gherkin crops. In the recent past, these two crops got high export potential and earned good foreign exchange. 1.2 Studies on export of fruits and vegetables There are many studies related to export of horticultural crops especially fruits and vegetables from India. Chiniwar (2009) explained the numerous opportunities and challenges of the horticulture sector and observed that there is a tremendous potential for Indian pomegranates in the global market. He examined the growth of pomegranate exports from India. The study revealed that the growth of pomegranate exports from India is moderate in comparision to the potential for its exports. Tamanna et al. (1999) examined the export potential of selected fruits from India by using Nominal Protection Coefficient (NPC). The results indicate that the exports of Indian fruits are highly competitive in the world market. Nalini et al. (2008) observed that India has made tremendous progress in the export of cucumber and gherkin products during the past 15 years (1990-2005). The export has increased by about 129 times with an impressive annual compound growth rate of 37.46 percent, as against only 4. 38 percent in the world market. An increasing and high value of Revealed Comparative Advantage (RCA) and a positive and increasing value for Revealed Symmetric Comparative Advantage (RSCA) have indicated high potential for their export. One percent increase in volume of international trade in cucumber and gherkin may increase the demand from India by 5.96 percent. This indicates that India is highly competitive in the export of cucumber and gherkin. It has ample scope to further increase its export. Gulati et al. (1994) analyzed the export competitiveness of selected agricultural commodities and identified the constraints in the export of fresh fruits, vegetables, processed fruits and vegetables. The above studies are related to export performance, growth, and constraints of fruits and vegetables. Most of these studies focused on aspects pertaining to export of fruits and vegetables. There are no studies on export policy especially related to efficiency and comparative advantage in world market. Therefore, the aim of the present study is to analyze the export competitiveness of pomegranate and gherkin by using Policy Analysis Matrix (PAM). The study has a high scope because competitiveness has become a key issue in the international market for export development of fruits and vegetables. 1.3 Research objectives In the present study, the export competitiveness of high value horticultural crops of India is analyzed. To be very precise, the study analyzes the competitiveness of gherkin and pomegranate in the world market. It also compares the advantages and constraints in the export of these crops with the following objectives and proposed hypothesis, which will be tested based on the results and conclusion. Specific objectives To assess the export competitiveness of Gherkin and Pomegranate To examine the production and export constraints of Gherkin and Pomegranate Hypothesis Export of gherkin and pomegranate are competitive in international markets 1.4 Structure of the thesis The study contains the results of the analysis of export competitiveness of horticultural crops in India. In the present study, opportunities are analyzed, constraints in production and export of gherkins and pomegranates from India. We further analyze the competitiveness and comparative advantage of these two crops in international market. The detailed information of this analysis is discussed in the following sections of the study. The first section of the thesis gives us an introduction and background on the nature of the problem, facts on the dynamics and underlying causes diversifying the consumption pattern of high value horticultural commodities. Further, a brief overview of existing studies on Indian agricultural and horticultural growth, export performance, and constraints will be discussed. The research question is broken down into specific objectives and a possible hypothesis has been put forth. The second section of the thesis will give a general overview of fruit and vegetable scenario in the world as well as in India. The section also explains the importance of selected fruit and vegetable by considering production, export and foreign exchange earnings which will help us to understand the export competitiveness of these crops from India. The third section deals with methodological framework which deals with the concepts and competitiveness of high value horticultural crops from India focusing on the application of PAM model for the study. In the same chapter, the current literature and outline of the major definitions for competitiveness and comparative advantage are studied. The above proposed model will be used as a tool to address the research objectives followed by data description. Fourth section highlights the findings of the research from the proposed model using collected information on pomegranate and gherkin cultivation, and their export. Finally, the proposed hypothesis is tested and the results inferred. The final section summarizes the whole research findings and provides meaningful policy implications. 2. Scenario of fruits and vegetables in India and the world 2.1 World scenario of fruits and vegetables 2.1.1 High value agricultural production Rising consumer income and changing lifestyles are creating bigger markets for high value agricultural products throughout the world. Among these, the most important high value export sector is horticulture, especially fruits and vegetables. The growing markets for these products present an opportunity for the farmers of developing countries to diversify their production out of staple grains and raise their income. Annual growth rates on the order of 8 to 10 percent in high value agricultural products is promising development (Fig.1), as the production, processing and marketing of these products create a lot of needed employment in rural areas. The rapid growth in high value exports has been part of fundamental and broad reaching trend towards globalization of the agro food system. Dietary changes, trade reform and technical changes in the food industry have contributed to the growth of high value agriculture and trade (World Bank, 2008). 2.1.2 World production of fruit and vegetables The production of fruit and vegetables all over the world grew by 30 percent between 1980 to 1990 and by 56 percent between 1990 to 2003. Much of this growth occurred in China where production grew up by 134 percent in 1980 and climbed to 200 percent by 1990 (UNFAO 2003). At present the world production of fruits and vegetables reached to 512 MT and 946.7MT respectively (Table 1 5). Vegetables: China is currently the worlds largest producer of vegetables, with the production 448.9 MT with an area of 23.9 MHA (47%) (Table 1), whereas India is in the 2nd position with the production of 125.8 MT with an area of 7.8 MHA (13%) followed by USA (4%), Turkey (3%) etc (Indian Horticulture Database, 2008) (Fig.2). Among the vegetable crops gherkin is considered for the study as it is one of the most important vegetable all over the world. Table 2 shows the international production of cucumber and gherkin from different parts of the world during 2007-08. China, Turkey, Iran, Russia and USA are the world largest producers of cucumber and gherkin (Table 3), whereas India position in the production is 34th but it reached 1st (Table 3) and 55th (Table 4) position in export of provisionally preserved and fresh cucumber gherkin respectively. Table 1 Major vegetables producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 23936 448983 19 India 7803 125887 16 USA 1333 38075 29 Turkey 996 24454 25 Russia 970 16516 17 Egypt 598 16041 27 Iran 641 15993 25 Italy 528 13587 26 Spain 379 12676 33 Japan 433 11938 28 Others 16957 222625 13 Total 54573 946774 Source: Indian Horticulture Database (2008) Table 2 International production of cucumber and gherkin (2007-08) Country Production (MT) Share (%) China 28062000 62.9 Turkey 1875919 4.21 Iran, Islamic republic 1720000 3.86 Russian federation 1410000 3.16 USA 920000 2.06 Ukraine 775000 1.74 Japan 634000 1.42 Egypt 615000 1.38 Indonesia 600000 1.34 Spain 510000 1.14 Mexico 500000 1.12 Poland 492000 1.10 Iraq 480000 1.08 Netherland 445000 1.00 India 120000 0.27 Others 5452024 12.22 World 44610943 100 Source: Author, FAO (2008) Table 3 Major exporting countries of fresh cucumber and gherkin (2007) Country Value (USD) Share (%) Spain 557088 30.13 Mexico 437369 23.65 Netherland 419824 22.70 Canada 81707 4.42 Germany 44437 2.40 Turkey 40300 2.18 Greece 38920 2.10 Iran 27768 1.50 Belgium 25361 1.37 USA 16313 0.88 India 235 0.01 Others 159815 8.64 World 1849137 Source: Data from Agricultural and Processed food products Export development Authority (APEDA), India. Table 4 Major exporting countries of preserved cucumber and gherkin Country Value (USD) Share (%) India 33476 49.39 China 16754 24.72 Turkey 4193 6.19 Netherlands 3397 5.01 Belgium 2670 3.94 Vietnam 40300 2.11 Sri Lanka 1003 1.48 Germany 925 1.37 Spain 596 0.88 USA 992 0.87 World 65040 Source: U.N COMTRADE (2007) Fruits: World fruit production has steadily risen for the past four years (see Appendix 3 ). Table 5 shows the largest fresh fruit producers from different countries during 2007-08. China is the worlds largest fruit producer, producing 19 percent of the world fruits. India ranks second in the list of world producer accounting 12 percent of the worlds production followed by Brazil, where 7 percent of the worlds fruit was grown. (Figure 3) As production is increasing in China at alarming rate compare to other top producing countries. Production growth almost averaged 6 percent per year in China, while production growth in India averaged 2.73 percent per year. The EU experienced the lower annual growth rate of 0.89 percent. Whereas, the production in USA and Brazil has been relatively constant over the period, with average annual growth rates of 0.61 percent for the former and 0.34 percent for the later. Other countries Mexico, South Africa and Chile have experienced slightly higher av erage annual production growth rates of 2.12, 2.56 and 1.3 percent respectively over the same period (FAOSTAT 2008). Among all fruits pomegranate is considered for the present study. Figure 4 shows India is the world largest producer of pomegranate with 900 MT (36%) followed by Iran (31%), Iraq (3%), USA (4%) etc. Over the years Indias export rate for pomegranate has grown steadily to worth of INR0.61 million (US$13741) in 2007-08 with the share of 1.2 percent (Table 6). Table 5 Major fruit producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 9587 94418 10 India 5775 63503 11 Brazil 1777 36818 21 USA 1168 24962 21 Italy 1246 17891 14 Spain 1835 15293 8 Mexico 1100 15041 14 Turkey 1049 12390 12 Iran 1256 12102 10 Indonesia 846 11615 14 Others 22841 208036 9 Total 48481 512070 Source: FAO Indian Horticulture Database (2008) Table 6 Pomegranate export from different parts of the world (2007) Country Value (USD) Share (%) Thailand 172781 15.06 Spain 138911 12.11 Vietnam 84532 7.37 Mexico 67739 5.91 Netherlands 63858 5.57 Madagascar 53822 4.69 Israel 45219 3.94 Uzbekistan 44128 3.85 Colombia 40459 3.53 Azerbaijan 37977 3.31 France 36975 3.22 Germany 17750 1.55 India 13741 1.20 Others 309565 27.45 World 1127457 100 Source: Agricultural and Processed Food Products Export Development Authority (APEDA), India 2.2 Scenario of fruits and vegetables in India. Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. It is identified as one of the potential sector for harnessing Indias competitive advantage in international trade. Further it prepares India to achieve an overall trade target of 1% or more in the share of world trade. Meanwhile, making the country self-sufficient in the last few decades, horticulture has played a very significant role in earning foreign exchange through export. Horticultural crops cover approximately 8.5 percent of total cropped area (20 MHA) (Table 7) with annual production of 207 MT, and productivity of 10.3 MT per hectare during the year 2007-08 (FAO Indian Horticulture Database 2008). Among the horticultural crops fruits and vegetables play an important role, whereas exports of fruits and vegetables have increased over the years (Table 8). During 2004-05 export of fruits and vegetables was INR 13637.13 million as against INR 24116.57 million during 2006-07 (APEDA, 2008) Table 7 Area, production and productivity of horticultural crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 16.6 145.8 8.8 2002-03 16.3 144.4 8.9 2003-04 19.2 153.3 21 2004-05 21.1 170.8 8.1 2005-06 18.7 182.8 9.8 2006-07 19.4 191.8 9.9 2007-08 20.1 207.0 10.3 Source: FAO Indian Horticulture Database (2008) Table 8 Export of horticultural produce in India Products 2004-05 2005-06 2006-07 Quantity Value Quantity Value Quantity Value Floriculture seeds 34496 2871 42659 3922 50048 7713 Fresh Fruits vegetables 1296530 13637 1465040 16587 1983873 24117 Processed fruits vegetables 325293 9614 501826 13595 549949 17316 Total 1656319 261227 2009525 341051 258387 491459 Source: APEDA, India Note: Qty: MT, value : Million INR Vegetables: In vegetable production, India is next to China with a production of 125.8 million tonnes from 7.8 million hectares with a share of 13 percent in relation to world production (Table 9). The per capital consumption of vegetables is 120 grams per day (APEDA 2009). In case of Fresh vegetable Indias export has been increased from INR 433.14 Crore in 2006-07 to Rs 489.49 Crore in 2007-08. Major Export Destinations of these vegetables are UAE, UK, Nepal, and Saudi Arabia. (APEDA, 2009) Table 9 Area, production and productivity of vegetable crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 6156 88622 14.4 2002-03 6092 84815 13.9 2003-04 6082 88334 14.5 2004-05 6744 101246 15.0 2005-06 7213 111399 15.4 2006-07 7584 115011 15.2 2007-08 7803 125887 16.1 Source: FAO Indian Horticulture Database (2008) Among all vegetables gherkin is considered for the present study due to following reasons. Indias export of gherkin has been steadily increased since 1997-98. It accounts for 24,490 tonnes of gherkins having an export potential of INR 50.27 crore as against 35,242 tonnes worth of INR 69.86 crore in 1999-2000 (Venkatesh, 2003). In recent year gherkin export has been increased to 61.5 million tonnes with a trade value of INR1465.5 million during 2007-08 (UNFAO Export Data, 2009). 2.2.1 Production and export importance of gherkin in India Gherkin crop is being selected for the present study. It is regarded as HEIA crop especially a hybrid crop. Gherkin cultivation and processing started in India in the early 90s and presently cultivated over 19,500 acres in the three southern states of Karnataka, Tamil Nadu and Andhra Pradesh. Although gherkin can grow virtually in any part of the country, the ideal conditions required for growth prevail in these three states where the growing season extends throughout the year. It requires adequate water and temperature between 15-36 degree centigrade and the right type of soil. The crop takes 85 days to reach the required maturity level. Productivity is approximately four to five tonnes per acre and the best months are from February to March followed by June to August. India is a major exporter of provisionally preserved gherkin. Table 10 11 shows the cucumber and gherkin export from India. In India, Karnataka stands first in export, where cultivation is steadily growing since 2001 -02 accounting for a worth of INR 1200 million. During 2006-07 gherkins accounts to INR 3133 million which has been exported (Table 12). Table 10 Cucumber and gherkin exports from India (2007-08) Country Value( Million INR) Quantity (Tonnes) Share (%) ) UAE 1.96 142.75 17.55 Bangladesh 1.92 290.00 17.17 Netherland 1.78 93.10 15.92 Russia 1.66 83.50 14.91 Estonia 0.80 43.94 7.17 Nepal 0.75 74.42 6.75 Oman 0.75 70.00 6.74 Spain 0.55 31.82 4.95 France 0.47 20.21 4.27 Others 0.51 26.42 4.56 Total 11.20 876.18 100 Source: Gherkin and Pomegranate Cultivation Gherkin and Pomegranate Cultivation Abstract Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. Rising consumer income and changing lifestyles are creating bigger markets for high-value horticultural products in India as well as throughout the world. Among these, the most important high-value export products are fruits and vegetables. This study was conducted to analyze the comparative advantage and competitiveness of pomegranate and gherkin which are the important foreign exchange earner among fruit and vegetable crops exported from India. The primary data was collected from Tumkur and Bijapur district of Karnataka, India and secondary data was collected from concerned government institutions, APEDA and also from exporters of fruits and vegetables. The Policy Analysis Matrix (PAM) was selected as the analytical tool to analyse the export competitiveness, comparative advantage, and the degree of government interventions in the production and export of gherkin and pomegranate. The policy distortions were measured through indicators of PAM. Garret ranking technique was used to analyse the constraints in the production and export of the selected crops. EPC of Gherkin (0.5) and pomegranate (0.45) values which found to be less than one indicates that producers are not protected through policy interventions. Whereas DRC (0.27 0.28) and PCR (0.43 0.59) values of Gherkin and Pomegranate respectively shows positive, social as well as private profit which indicates that, India has a competitive and comparative advantage in their production. The result for Garret ranking in case of gherkin shows that skilled labour and lack of superior quality are the major constraints in production and export of gherkin respectively. In case of pomegranate non availability of skilled labour, high incidence of pest and diseases, lack of transportation facilities, high residual effect of pesticide are the major constrain in production and export. The overall result shows that the cultivation as well as export of gherkin and pomegranate is economically profitable and efficient. Key Words: Gherkin, Pomegranate, PAM, EPC and DRC List of Acronyms Variable Definition APEDA Agricultural and Processed Food Products Export Development Authority CIF Cost Insurance and Freight Crores 10 million DRC Domestic Resource Cost EPC Effective Protection Coefficient EU European Union FAOSTAT Food and Agriculture Organization Statistics FOB Free On Border FYM Farm Yard Manure ha Hectares HEIA Horticulture Export Improvement Association kg Kilogram MHA Million Hectare MT Million Tons NHB National Horticulture Board NPCI Nominal Protection Coefficient on Inputs NPCO Nominal Protection Coefficient on Outputs NPV Net Present Value PAM Policy Analysis Matrix PCR Private Cost Ratio INR Indian Rupees UAE United Arab Emirates UK United Kingdom UNCOMTRADE United Nations Commodity Trade Statistics UNFAO United Nations Food and Agriculture Organization USA United States of America 1. Introduction 1.1 Background Indian agriculture is vested with the herculean responsibility of feeding over more than one billion people. Out of total, 72% of Indias population live in rural areas, further three-fourth of the rural populations depend on agriculture and allied activities for their livelihoods. The present growth in agriculture in India is hassle with problems most importantly, agricultural growth slowed down to 2.1% between 1998-99 and 2004-05. It is largely due to a decline in the food grain sector that grew at merely 0.6%. Given the high dependence of the poor on agriculture, the stagnation in this sector is currently threatening to stall poverty reduction in India (Reddy, 2007). Given the present scenario, the immediate question to be addressed is how agricultural growth can be accelerated. The question can be answered through by diversifying the consumption pattern towards high value agricultural commodities in general and high value horticultural products in particular such as fruits and vegetables. In recent years there has been a great deal of interest among policymakers and trade analysts in the role of horticultural products as a principle means of agricultural diversification and foreign exchange earnings in developing countries. Horticultural products have high income elasticity of demand as income goes up the demand raises rapidly. It grows especially in middle and high income developing countries. As people are more cautious on health and nutrition, there is a paradigm shift from high fat, high cholesterol foods such as meat and live stock products to low fat and low cholesterol foods such as fruits and vegetables. As a result, the world has change d its attention towards high value agricultural products. Hence, it is crucial to be competitive in the world market to reap the potential gains of increased and growing world demand for horticultural products such as fruits and vegetables. Thus, the purpose of the present study attempts to evaluate the consequences of international trade and competitiveness of Indian horticulture with special reference to pomegranate and gherkin crops. In the recent past, these two crops got high export potential and earned good foreign exchange. 1.2 Studies on export of fruits and vegetables There are many studies related to export of horticultural crops especially fruits and vegetables from India. Chiniwar (2009) explained the numerous opportunities and challenges of the horticulture sector and observed that there is a tremendous potential for Indian pomegranates in the global market. He examined the growth of pomegranate exports from India. The study revealed that the growth of pomegranate exports from India is moderate in comparision to the potential for its exports. Tamanna et al. (1999) examined the export potential of selected fruits from India by using Nominal Protection Coefficient (NPC). The results indicate that the exports of Indian fruits are highly competitive in the world market. Nalini et al. (2008) observed that India has made tremendous progress in the export of cucumber and gherkin products during the past 15 years (1990-2005). The export has increased by about 129 times with an impressive annual compound growth rate of 37.46 percent, as against only 4. 38 percent in the world market. An increasing and high value of Revealed Comparative Advantage (RCA) and a positive and increasing value for Revealed Symmetric Comparative Advantage (RSCA) have indicated high potential for their export. One percent increase in volume of international trade in cucumber and gherkin may increase the demand from India by 5.96 percent. This indicates that India is highly competitive in the export of cucumber and gherkin. It has ample scope to further increase its export. Gulati et al. (1994) analyzed the export competitiveness of selected agricultural commodities and identified the constraints in the export of fresh fruits, vegetables, processed fruits and vegetables. The above studies are related to export performance, growth, and constraints of fruits and vegetables. Most of these studies focused on aspects pertaining to export of fruits and vegetables. There are no studies on export policy especially related to efficiency and comparative advantage in world market. Therefore, the aim of the present study is to analyze the export competitiveness of pomegranate and gherkin by using Policy Analysis Matrix (PAM). The study has a high scope because competitiveness has become a key issue in the international market for export development of fruits and vegetables. 1.3 Research objectives In the present study, the export competitiveness of high value horticultural crops of India is analyzed. To be very precise, the study analyzes the competitiveness of gherkin and pomegranate in the world market. It also compares the advantages and constraints in the export of these crops with the following objectives and proposed hypothesis, which will be tested based on the results and conclusion. Specific objectives To assess the export competitiveness of Gherkin and Pomegranate To examine the production and export constraints of Gherkin and Pomegranate Hypothesis Export of gherkin and pomegranate are competitive in international markets 1.4 Structure of the thesis The study contains the results of the analysis of export competitiveness of horticultural crops in India. In the present study, opportunities are analyzed, constraints in production and export of gherkins and pomegranates from India. We further analyze the competitiveness and comparative advantage of these two crops in international market. The detailed information of this analysis is discussed in the following sections of the study. The first section of the thesis gives us an introduction and background on the nature of the problem, facts on the dynamics and underlying causes diversifying the consumption pattern of high value horticultural commodities. Further, a brief overview of existing studies on Indian agricultural and horticultural growth, export performance, and constraints will be discussed. The research question is broken down into specific objectives and a possible hypothesis has been put forth. The second section of the thesis will give a general overview of fruit and vegetable scenario in the world as well as in India. The section also explains the importance of selected fruit and vegetable by considering production, export and foreign exchange earnings which will help us to understand the export competitiveness of these crops from India. The third section deals with methodological framework which deals with the concepts and competitiveness of high value horticultural crops from India focusing on the application of PAM model for the study. In the same chapter, the current literature and outline of the major definitions for competitiveness and comparative advantage are studied. The above proposed model will be used as a tool to address the research objectives followed by data description. Fourth section highlights the findings of the research from the proposed model using collected information on pomegranate and gherkin cultivation, and their export. Finally, the proposed hypothesis is tested and the results inferred. The final section summarizes the whole research findings and provides meaningful policy implications. 2. Scenario of fruits and vegetables in India and the world 2.1 World scenario of fruits and vegetables 2.1.1 High value agricultural production Rising consumer income and changing lifestyles are creating bigger markets for high value agricultural products throughout the world. Among these, the most important high value export sector is horticulture, especially fruits and vegetables. The growing markets for these products present an opportunity for the farmers of developing countries to diversify their production out of staple grains and raise their income. Annual growth rates on the order of 8 to 10 percent in high value agricultural products is promising development (Fig.1), as the production, processing and marketing of these products create a lot of needed employment in rural areas. The rapid growth in high value exports has been part of fundamental and broad reaching trend towards globalization of the agro food system. Dietary changes, trade reform and technical changes in the food industry have contributed to the growth of high value agriculture and trade (World Bank, 2008). 2.1.2 World production of fruit and vegetables The production of fruit and vegetables all over the world grew by 30 percent between 1980 to 1990 and by 56 percent between 1990 to 2003. Much of this growth occurred in China where production grew up by 134 percent in 1980 and climbed to 200 percent by 1990 (UNFAO 2003). At present the world production of fruits and vegetables reached to 512 MT and 946.7MT respectively (Table 1 5). Vegetables: China is currently the worlds largest producer of vegetables, with the production 448.9 MT with an area of 23.9 MHA (47%) (Table 1), whereas India is in the 2nd position with the production of 125.8 MT with an area of 7.8 MHA (13%) followed by USA (4%), Turkey (3%) etc (Indian Horticulture Database, 2008) (Fig.2). Among the vegetable crops gherkin is considered for the study as it is one of the most important vegetable all over the world. Table 2 shows the international production of cucumber and gherkin from different parts of the world during 2007-08. China, Turkey, Iran, Russia and USA are the world largest producers of cucumber and gherkin (Table 3), whereas India position in the production is 34th but it reached 1st (Table 3) and 55th (Table 4) position in export of provisionally preserved and fresh cucumber gherkin respectively. Table 1 Major vegetables producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 23936 448983 19 India 7803 125887 16 USA 1333 38075 29 Turkey 996 24454 25 Russia 970 16516 17 Egypt 598 16041 27 Iran 641 15993 25 Italy 528 13587 26 Spain 379 12676 33 Japan 433 11938 28 Others 16957 222625 13 Total 54573 946774 Source: Indian Horticulture Database (2008) Table 2 International production of cucumber and gherkin (2007-08) Country Production (MT) Share (%) China 28062000 62.9 Turkey 1875919 4.21 Iran, Islamic republic 1720000 3.86 Russian federation 1410000 3.16 USA 920000 2.06 Ukraine 775000 1.74 Japan 634000 1.42 Egypt 615000 1.38 Indonesia 600000 1.34 Spain 510000 1.14 Mexico 500000 1.12 Poland 492000 1.10 Iraq 480000 1.08 Netherland 445000 1.00 India 120000 0.27 Others 5452024 12.22 World 44610943 100 Source: Author, FAO (2008) Table 3 Major exporting countries of fresh cucumber and gherkin (2007) Country Value (USD) Share (%) Spain 557088 30.13 Mexico 437369 23.65 Netherland 419824 22.70 Canada 81707 4.42 Germany 44437 2.40 Turkey 40300 2.18 Greece 38920 2.10 Iran 27768 1.50 Belgium 25361 1.37 USA 16313 0.88 India 235 0.01 Others 159815 8.64 World 1849137 Source: Data from Agricultural and Processed food products Export development Authority (APEDA), India. Table 4 Major exporting countries of preserved cucumber and gherkin Country Value (USD) Share (%) India 33476 49.39 China 16754 24.72 Turkey 4193 6.19 Netherlands 3397 5.01 Belgium 2670 3.94 Vietnam 40300 2.11 Sri Lanka 1003 1.48 Germany 925 1.37 Spain 596 0.88 USA 992 0.87 World 65040 Source: U.N COMTRADE (2007) Fruits: World fruit production has steadily risen for the past four years (see Appendix 3 ). Table 5 shows the largest fresh fruit producers from different countries during 2007-08. China is the worlds largest fruit producer, producing 19 percent of the world fruits. India ranks second in the list of world producer accounting 12 percent of the worlds production followed by Brazil, where 7 percent of the worlds fruit was grown. (Figure 3) As production is increasing in China at alarming rate compare to other top producing countries. Production growth almost averaged 6 percent per year in China, while production growth in India averaged 2.73 percent per year. The EU experienced the lower annual growth rate of 0.89 percent. Whereas, the production in USA and Brazil has been relatively constant over the period, with average annual growth rates of 0.61 percent for the former and 0.34 percent for the later. Other countries Mexico, South Africa and Chile have experienced slightly higher av erage annual production growth rates of 2.12, 2.56 and 1.3 percent respectively over the same period (FAOSTAT 2008). Among all fruits pomegranate is considered for the present study. Figure 4 shows India is the world largest producer of pomegranate with 900 MT (36%) followed by Iran (31%), Iraq (3%), USA (4%) etc. Over the years Indias export rate for pomegranate has grown steadily to worth of INR0.61 million (US$13741) in 2007-08 with the share of 1.2 percent (Table 6). Table 5 Major fruit producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 9587 94418 10 India 5775 63503 11 Brazil 1777 36818 21 USA 1168 24962 21 Italy 1246 17891 14 Spain 1835 15293 8 Mexico 1100 15041 14 Turkey 1049 12390 12 Iran 1256 12102 10 Indonesia 846 11615 14 Others 22841 208036 9 Total 48481 512070 Source: FAO Indian Horticulture Database (2008) Table 6 Pomegranate export from different parts of the world (2007) Country Value (USD) Share (%) Thailand 172781 15.06 Spain 138911 12.11 Vietnam 84532 7.37 Mexico 67739 5.91 Netherlands 63858 5.57 Madagascar 53822 4.69 Israel 45219 3.94 Uzbekistan 44128 3.85 Colombia 40459 3.53 Azerbaijan 37977 3.31 France 36975 3.22 Germany 17750 1.55 India 13741 1.20 Others 309565 27.45 World 1127457 100 Source: Agricultural and Processed Food Products Export Development Authority (APEDA), India 2.2 Scenario of fruits and vegetables in India. Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. It is identified as one of the potential sector for harnessing Indias competitive advantage in international trade. Further it prepares India to achieve an overall trade target of 1% or more in the share of world trade. Meanwhile, making the country self-sufficient in the last few decades, horticulture has played a very significant role in earning foreign exchange through export. Horticultural crops cover approximately 8.5 percent of total cropped area (20 MHA) (Table 7) with annual production of 207 MT, and productivity of 10.3 MT per hectare during the year 2007-08 (FAO Indian Horticulture Database 2008). Among the horticultural crops fruits and vegetables play an important role, whereas exports of fruits and vegetables have increased over the years (Table 8). During 2004-05 export of fruits and vegetables was INR 13637.13 million as against INR 24116.57 million during 2006-07 (APEDA, 2008) Table 7 Area, production and productivity of horticultural crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 16.6 145.8 8.8 2002-03 16.3 144.4 8.9 2003-04 19.2 153.3 21 2004-05 21.1 170.8 8.1 2005-06 18.7 182.8 9.8 2006-07 19.4 191.8 9.9 2007-08 20.1 207.0 10.3 Source: FAO Indian Horticulture Database (2008) Table 8 Export of horticultural produce in India Products 2004-05 2005-06 2006-07 Quantity Value Quantity Value Quantity Value Floriculture seeds 34496 2871 42659 3922 50048 7713 Fresh Fruits vegetables 1296530 13637 1465040 16587 1983873 24117 Processed fruits vegetables 325293 9614 501826 13595 549949 17316 Total 1656319 261227 2009525 341051 258387 491459 Source: APEDA, India Note: Qty: MT, value : Million INR Vegetables: In vegetable production, India is next to China with a production of 125.8 million tonnes from 7.8 million hectares with a share of 13 percent in relation to world production (Table 9). The per capital consumption of vegetables is 120 grams per day (APEDA 2009). In case of Fresh vegetable Indias export has been increased from INR 433.14 Crore in 2006-07 to Rs 489.49 Crore in 2007-08. Major Export Destinations of these vegetables are UAE, UK, Nepal, and Saudi Arabia. (APEDA, 2009) Table 9 Area, production and productivity of vegetable crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 6156 88622 14.4 2002-03 6092 84815 13.9 2003-04 6082 88334 14.5 2004-05 6744 101246 15.0 2005-06 7213 111399 15.4 2006-07 7584 115011 15.2 2007-08 7803 125887 16.1 Source: FAO Indian Horticulture Database (2008) Among all vegetables gherkin is considered for the present study due to following reasons. Indias export of gherkin has been steadily increased since 1997-98. It accounts for 24,490 tonnes of gherkins having an export potential of INR 50.27 crore as against 35,242 tonnes worth of INR 69.86 crore in 1999-2000 (Venkatesh, 2003). In recent year gherkin export has been increased to 61.5 million tonnes with a trade value of INR1465.5 million during 2007-08 (UNFAO Export Data, 2009). 2.2.1 Production and export importance of gherkin in India Gherkin crop is being selected for the present study. It is regarded as HEIA crop especially a hybrid crop. Gherkin cultivation and processing started in India in the early 90s and presently cultivated over 19,500 acres in the three southern states of Karnataka, Tamil Nadu and Andhra Pradesh. Although gherkin can grow virtually in any part of the country, the ideal conditions required for growth prevail in these three states where the growing season extends throughout the year. It requires adequate water and temperature between 15-36 degree centigrade and the right type of soil. The crop takes 85 days to reach the required maturity level. Productivity is approximately four to five tonnes per acre and the best months are from February to March followed by June to August. India is a major exporter of provisionally preserved gherkin. Table 10 11 shows the cucumber and gherkin export from India. In India, Karnataka stands first in export, where cultivation is steadily growing since 2001 -02 accounting for a worth of INR 1200 million. During 2006-07 gherkins accounts to INR 3133 million which has been exported (Table 12). Table 10 Cucumber and gherkin exports from India (2007-08) Country Value( Million INR) Quantity (Tonnes) Share (%) ) UAE 1.96 142.75 17.55 Bangladesh 1.92 290.00 17.17 Netherland 1.78 93.10 15.92 Russia 1.66 83.50 14.91 Estonia 0.80 43.94 7.17 Nepal 0.75 74.42 6.75 Oman 0.75 70.00 6.74 Spain 0.55 31.82 4.95 France 0.47 20.21 4.27 Others 0.51 26.42 4.56 Total 11.20 876.18 100 Source: