Orgnaisational structure and design Analyses McDonald's individual Essay

Orgnaisational structure and design Analyses McDonalds psyche - Essay ExampleMost of the restaurants are operated locally (nearly 75%) and the chain of restaurants, one of the most(prenominal) winning crisscrosss of today, serves not less than 58 million customers per day (Our Comp around(prenominal), n.d.).To achieve goals either organization has certain plans and strategies. The graduation exercise step to the fact is having well defined mission statement. Mission statement is a sort clarification by the company to the outside world about their prime objective. The mission statement of McDonalds states be our customers preferent place and way to eat (TIUA, n.d.).The vision of the leading restaurant chain reads, McDonalds vision is to be the worlds ruff quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile (McDonalds Mission Statement, n.d.).To achi eve the vision and the mission of any organization, it needs well set objectives and goals for the short and the intermediate term as vision and mission broadly represent the long term status of the company. McDonalds, in 1979 came up with a popular scheme of happy meal in which a toy was offered with the meal. Also to successfully implement the strategy taken, the company related their toys with many movies and their famous characters.The business strategy of McDonalds is that of a franchisee system.... The Business StrategyThe business strategy of McDonalds is that of a franchisee system. The company loosely employs local work force as the franchisee holders. It has a dual advantage. At the first place, the company lav leverage out the contacts and networks of the local franchisee. On the other side, the local franchisee can use the global brand name of McDonalds and can get more footfalls in side the restaurant. Today, the biggest challenge faced by most of the multi-national companies is that of survival amidst continuous change and technological innovation. As the world is becoming more and more smaller, people are becoming more conscious about the value for money. McDonalds in order to face and win such(prenominal) a tumultuous condition has been laying great emphasis on the followingSpeed - orb has become very fast today. People have so many commitments to fulfill with the twenty fours of day. They would not like to wait for food for long at the restaurant. McDonalds has got this indication long before. It conducted certain surveys which revealed that the customers want the serve at prompt. The company has been laying importance on speed since then. Cost - As customers are increasingly becoming aware about their hard-earned money, the only way out to have swift survival is by means of supplying quality food at low or reduced cost. One of the successful strategies in this regard initiated by the McDonalds is that of value meal. Under this scheme, customers enjoy discounts when they purchase number of items at once. Also some franchisee owners issue circumscribed discount on a special item on a special day of the week. Nutrition - McDonalds