Contemporary issues in marketing-Apple Inc Essay

Contemporary issues in marketing-orchard apple tree Inc - Essay ExampleThe mark of this study is Apple Inc, previously k flatn as Apple Computer, Inc., as a multinational smoke based in United States of America. It designs, manufactures as well as markets wide range of electronics and information processing system products or hardware as well as divers(a) ready reckoner package. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from the company the next year itself. The first product they sold was Apple I personal computer kit, which was actually a motherboard of a computer, and included a CPU, RAM and some video related chips. It was hand-built by Steve Wozniak, and included only the basic components of the todays computer. After functioning for 30 years as Apple Computer, Inc. it became Apple Inc in 2007, as the company focused on the consumer electronics sectors like Cellphones, in addendum to its traditional area of computers. As mentioned above, Apple Inc. started off with computers particularly its Macintosh line of computers. From that start, Apple Inc. is now offering wide range of products and that includes Computers, the iPod (both audio and video features), the iPhone and iPad. Other than these hardware products, Apple Inc. also offers software applications like Mac OS X, an operating system for its line of computers, iOS, a operating system for the mobiles, iTunes online inventory as well as media browser the iLife a multimedia tool, wide range of apps or applications for iPhones and iPads. market sectionation The market segments of Apple Inc. does get restricted to particular territories, it sells its products through the world, thus catering to various geographical market categories. However, with the prices of its products mainly in the upper ranges, it does not sell its products maximally in low-priced markets. Although, it sells its products in low Cost markets like least developed and developing countries in Asia, Africa and South America, it does not cover all markets, and sells only minimally. When one views market demographically, as mentioned above, people from different age-groups, different sex, and so forth buy its products. The customers of Apple Inc. include people from various sections of the population or various market segments, who hope to buy electronics hardware as well as software for their day-to day living, entertainment and also for their master copy work as well. As Apple Inc. offers range of day-to-day used products, particularly mobile phones, it is macrocosm used by customers of all ages, who want a Smart phone to fulfill their pro commitments as well as entertainment quotient. On the same lines, iPad is being bought by customers who want portable figure for the above mentioned purposes. iPod on the other hand are bought by the customers, particularly in the age segment of 15-35, mainly for entertainme nt. Along with these, Apples other products and softwares are also used by professional content creators like authors, musicians, artists, filmmakers who want tools that free them to focus on their art, not the technology (Chazin 2007). As Apple Inc. offers products constituting different product market categories, its competitors include various companies and products. When one focuses worldwide, the competitors of Apple Inc. in the Personal computer segment are Dell, HP, etc, in Operating systems, it is Microsoft Windows, in mobile phones, it